SayTrip
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Why we built SayTrip

The travel industry runs on relationships. Most systems record transactions.

SayTrip preserves what travellers share in conversation and makes that context useful across the business.

Travel is deeply personal. I love the window seat; my co-founder Michael takes the aisle. Small preferences like these shape how a trip feels — yet they almost never make it into a system.

Most travel technology personalises from past bookings. Real personalisation starts earlier: in conversation, when someone explains why this trip matters now, what they're unsure about, and what good looks like to them.

Advisors hear all of this every day. Almost none of it outlives the conversation.

That felt like the wrong thing to waste in an industry built on human relationships. So we built SayTrip: a traveller intelligence layer that turns conversations into structured, sourced context. What one advisor learns now travels, across teams, branches and systems.

Itineraries can be booked anywhere. What brings people back is trust — and trust grows when a business remembers.

What we believe

Four principles for making traveller context useful without weakening the relationship that created it.

  1. Relationships deepen through memory.

    Remembering what matters across trips, years and handovers is part of the service.

  2. Personalisation starts with context.

    Bookings show what happened. Conversations reveal why it mattered and what may matter next.

  3. Sourced beats guessed.

    Every fact stays linked to its source, so people can review and correct it.

  4. Technology should stay in the background.

    SayTrip structures context in the background. Advisors remain present and in control.

The people building it

Travel, AI and secure infrastructure — three perspectives brought together to strengthen human advice, not replace it.

Valerie Bucher

Valerie Bucher

CEO

Valerie grew up in the travel industry and studied Artificial Intelligence at University College London and Computer Science at the Technical University of Munich. After building software at Capgemini, she co-founded SayTrip with Michael to make the knowledge from advisory conversations useful across the business.

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Michael Mayer

Michael Mayer

CTO

Michael builds secure, reliable software infrastructure. His experience across cloud architecture, security and compliance—including roles at askUI and Capgemini—shapes how SayTrip handles sensitive traveller context from the ground up.

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Make every conversation part of what the business knows.

See how SayTrip turns traveller context into a shared, sourced asset—without changing the human conversation.

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